In order to get your customers or clients using your business, you’ve got to have a solid marketing plan in place. However, if you’re a small business that busy taking care of all your other responsibilities, this is one area that can easily be overlooked. Especially if your skillset doesn’t overlap with marketing at all, you may not know how to even get started on this area of your business. So to help those in the construction business who are struggling with this, here are three tips for marketing your construction business.
Build Up A Good Referral System
In the construction industry, a lot of the business that’s going to come your way may come from referrals. But if you don’t know how to get referrals or bring in more referrals, you could be missing out on a lot of business. According to Priyanka Prakash, a contributor to FitSmallBusiness.com, you should be trying to >build up relationships with other non-competing businesses within your industry who can then refer their own customers to clients to you. This can be a huge boon for your business, so never overestimate how profitable it can be for you if you consider marketing your business to other business as a priority.
Building strong relationships with companies that supply raw materials and offer land inspection services can bring numerous benefits to your construction business. Similarly, establishing connections with companies providing Digger Hire UK services or similar equipment rental services in your area, can be advantageous. These relationships can lead to referrals from these companies to potential clients in need of construction services. To cultivate these relationships, it’s important to invest time and effort in meeting with representatives from these companies, understanding their businesses, and exploring opportunities for collaboration or cross-promotion. This could involve joint marketing efforts, co-hosting events, or offering discounts to each other’s clients. Building trust and rapport with these companies is key to creating a referral network that generates warm leads for your business.
Work With Local Influencers
On the other side of the same coin that was mentioned above, you should also do everything in your power to get referrals from previous customers or clients. To best do this and get the biggest return on your investment, Daniel Scalco, a contributor to Business.com, advises working with local influencers in your area. One way you can do this is offer a service to them in exchange for them promoting your business through their own social channels online. Not only does this bring more exposure to your business, but it can also help you build up your own online presence if that’s something you’ve been struggling with.
Working with local influencers also helps build trust and credibility for your construction business within the community. Their endorsements and positive word-of-mouth can go a long way in attracting new clients. Identify influencers that are a good fit for your brand – bloggers, community leaders, social media personalities with strong local followings. Offer them a discounted service or complimentary project in exchange for promoting your business authentically to their audiences. This allows you to get in front of their highly-engaged followers who trust their recommendations. Make sure to nurture the relationship by providing outstanding service. If the influencer has a great experience, they’ll be more likely to continue singing your praises.
Create Informative Videos
A huge part of your marketing strategy should be in creating content that will be useful and helpful to your customers or clients without being too promotional for you. One great way to accomplish this goal is to create videos that are relevant to your specific niche of the construction industry. According to Daniel Scalco, a contributor to the Huffington Post, these videos should show your viewers how to tackle some simple projects on their own. Once you’ve built some trust, you’ll be the first company thought of when help is needed on a bigger project; just make sure you target your videos to your local area if you’re only serving a specific community.
Creating informative videos also allows you to showcase your expertise and experience in the construction field. You can provide tips, advice, and behind-the-scenes looks at your work, further establishing your business as a knowledgeable and trustworthy resource for potential clients. Choose topics that directly address common pain points and questions from homeowners or businesses considering construction projects. Walk through processes step-by-step, explain construction terminology, share money-saving tips, or give a glimpse into your company’s operations. High-quality, engaging videos help educate viewers while allowing your company’s personality to shine through. Be sure to optimize videos with local keywords so they can be easily found by people searching in your service area.
If you’re looking for some marketing ideas for your construction business, consider using the tips mentioned above to help you find just that.
