In order to get your customers or clients using your business, you’ve got to have a solid marketing plan in place. However, if you’re a small business that busy taking care of all your other responsibilities, this is one area that can easily be overlooked. Especially if your skillset doesn’t overlap with marketing at all, you may not know how to even get started on this area of your business. So to help those in the construction business who are struggling with this, here are three tips for marketing your construction business.
Build Up A Good Referral System
In the construction industry, a lot of the business that’s going to come your way may come from referrals. But if you don’t know how to get referrals or bring in more referrals, you could be missing out on a lot of business. According to Priyanka Prakash, a contributor to FitSmallBusiness.com, you should be trying to build up relationships with other non-competing businesses within your industry who can then refer their own customers to clients to you. This can be a huge boon for your business, so never overestimate how profitable it can be for you if you consider marketing your business to other business as a priority.
Work With Local Influencers
On the other side of the same coin that was mentioned above, you should also do everything in your power to get referrals from previous customers or clients. To best do this and get the biggest return on your investment, Daniel Scalco, a contributor to Business.com, advises working with local influencers in your area. One way you can do this is offer a service to them in exchange for them promoting your business through their own social channels online. Not only does this bring more exposure to your business, but it can also help you build up your own online presence if that’s something you’ve been struggling with.
Create Informative Videos
A huge part of your marketing strategy should be in creating content that will be useful and helpful to your customers or clients without being too promotional for you. One great way to accomplish this goal is to create videos that are relevant to your specific niche of the construction industry. According to Daniel Scalco, a contributor to the Huffington Post, these videos should show your viewers how to tackle some simple projects on their own. Once you’ve built some trust, you’ll be the first company thought of when help is needed on a bigger project; just make sure you target your videos to your local area if you’re only serving a specific community.
If you’re looking for some marketing ideas for your construction business, consider using the tips mentioned above to help you find just that.