The packaging is often the first thing people notice about your products; whether you’re providing a gift bag for items bought in-store or putting items in boxes to be shipped out by mail, packaging makes a big difference. Here are just four hallmarks of quality packaging that you shouldn’t move forward without.

  1. Eco-Friendliness

Perhaps a few years ago you could find quality packaging without having to worry about the environment, but that no longer tends to be the case. Public demand and government legislation have pushed packaging companies to create products that use eco-friendly and easily recyclable materials. If your packaging is of a high quality, it’s almost certainly going to boast some strong eco-friendly credentials, especially since manufacturers have started looking to cooler materials in their search for environmental-friendliness.

  1. Branding

Imagine you’re opening a parcel. Wouldn’t you think better of the company sending it if they happened to use branded packaging? Customers understand that the best companies will go the extra mile by branding their packaging, and switched-on business owners will understand the benefits that come with branding everything they give out. If you want your customers to know your products are of high quality, it’s well worth investing in some high quality marketing and branding to possibly act as a kind of personal guarantee. There are quite a lot of marketing companies like Hooked Marketing, who may be able to assist your company with this part of your business.

  1. Upscale Materials

Of course, branding isn’t going to be a particularly good idea if the packaging material you use is poor. Paper for bags should be thick, and you should look at materials that cast an attractive appearance instead of simply looking economical. You can even look to more exotic bag materials, such as jute or canvas. If you want premium packaging, you do need to look for premium materials.

  1. Strength

Finally, make sure the packaging you pick is strong. Sending your product overseas? Then, you will need durable materials, like shrink wrap tape, that can be found on sites like https://shrinkwrapcontainments.com/p-22-premium-95-mil-shrink-wrap-tapes.aspx to ensure that your package makes it there safely and without damage. Of course, this won’t be such an important concern if you’re only going to be looking at wrapping paper or ribbons, but gift bags and boxes should stand the test of time. If your packaging is of high quality, it should last for quite a while before it breaks apart. This creates a positive impression of your business, and any branded products will have a greater opportunity to make their mark.

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About Author

Hi Im Eddie. Ive been working in finance for most of my life so I thought I would start to show some or my learnings. Hope you find it useful. I have dogs too and cats. When Im not feed them Im running.