Trying to figure out the best ways to advertise your business can be a real puzzle, and it can be a real struggle. There are so many different ways that you can pay to have advertising done, such as using resources from Printivity for print media publications, but if there’s any way to get the cost down, and potentially even get advertising for free, then that is a worthwhile direction to consider.
Think about things like trade show giveaways, contests for free input, surveys for information, and social media conversations if you’re trying to facilitate interaction where you get the most amount of advertising possible for the least amount of money.
Trade Show Giveaways
Even that you might not think that doing trade show giveaways runs parallel to the concept of free advertising, take a broader perspective look at it real quick. If you give things away with your name on it, and people walk around with that branding, they are essentially a walking billboard for you. The smartest giveaways are going to be the ones that have the most visibility. That’s why so many businesses choose to have bags as giveaways, or hats, or towels. Anything that can illustrate the name of your company visibly creates a free advertising component.
Wayfinding Signages
Wayfinding signage presents a remarkable opportunity for businesses to advertise their offerings cost-effectively. These strategically placed signs not only guide individuals through physical spaces but also serve as subtle yet impactful marketing tools. Positioned in high-traffic areas or near points of interest, wayfinding signage ensures continuous exposure to a targeted audience – individuals who are already in the vicinity and likely to be interested in the business’s products or services. With relatively low upfront costs compared to traditional advertising methods, such as print or digital ads, investing in wayfinding signage provides businesses with long-term benefits. Beyond advertising, these signs enhance the overall customer experience by providing clear directions and information, contributing to increased satisfaction and loyalty. Moreover, businesses can customize wayfinding signage to reflect their unique branding, enabling them to stand out and leave a lasting impression on customers.
Contests for Free Input
Another interesting way to translate inexpensive advertising into business conversions is to put on a contest as an event. Have people submit essays, stories, photos, anything that counts is content, and then when they submitted to you, not only are they doing the work concerning content generation, but they are also more interested in interacting with your company from that point forward. And, whoever wins the contest is going to be a customer for life. So whatever the value is of the prize, you’ll get more than that back from repeat customers.
Surveys for Information
You’d be surprised how much information you can get and advertising you can give if you set up surveys for clients to take. It does mean that you have to think a few steps in advance though. If you’re trying to get a client to take a survey, they have to feel that there is some sort of benefit to them. So, consider that after they submit the survey, they get a coupon for one of your products. So now not only do you have information about them from the survey, there also going to spend money on the product you have available.
Social Media Conversations
And finally, social media can be extremely inexpensive advertising for your company and brand as well. If you figure out how to work through conversations in a way that gets your brand name, your tagline, your products, or even your location into the conversation, then eventually that style of information is going to work its way into people’s subconscious.
