Have you ever come across this situation? You are stuck on ideas, and all of a sudden, after a cup of coffee or some magic potion, creative juice starts flowing in and you have enough topics for the next few months. However, as time goes by, you realise that results don’t meet your expectations. Here are some tips and tools that help us at Samui-Villa.com get our content marketing execution in place.
- Note down your ideas
While you can’t control your creativity and schedule that “Eureka” moment, what you can do is managing the output. Most of the time, ideas come at the most unexpected times. It’s important that you find something to note down all these thoughts so that you won’t forget them. Don’t count on your memory alone.
Useful note-taking tools: Technically speaking, anything that allows you to write fast and save your work will do the job. If you are on a computer, open a Word document, a simple text file, an email to note your ideas as they come. If you are on the go, simple apps like Evernote are useful.
- Be selective
Once you have all your ideas written, take a step back, look through each of them and connect them to the bigger picture. Often times, you will find it that some ideas, no matter how good they are, don’t fit in with your current strategy. Therefore, it’s crucial for a content marketer to keep a cool head and be selective of what should be written.
- Stay organised
Now that you have a list of selected topics, the next step is to find a place for each of them on your calendar. No matter how big or small your team is, content marketing still involves several steps, making it easy to lose track of the progress. Lack of organisation leads to substandard articles and missed deadlines.
Useful tools to stay organised:
- Editorial template: Having an editorial template helps you know which tasks are done by whom and when. There’s no right or wrong way to create the calendar, just the way that works for you. If you haven’t already had one, here’s a great list of editorial calendar templates.
- Asana: This project management tool allows you to manage content marketing plan at ease. You can create a team, add and assign tasks, set deadlines and more. The checklist interface allows you to cross out items as they get done.
- Always proofread
Although you or the team have excellent writing skills, mistakes are unavoidable. Errors like “The eats”, “They house is very beautiful” are not highlighted by Word, so it’s always good to read the article again to check for these typos.
- Grammarly: The tool highlights typos, grammatical errors, word choice as well as scan for accidental plagiarism. It also explains the errors and suggests corrections.
- Invest in your visuals
A picture speaks a thousand words. An excellent article does not only need great content but also engaging illustrations. If you have a design team with you, perfect. But if you don’t and are struggling with this department, here are some useful tools for you.
- Pixabay: With over 900,000 royalty-free images, Pixabay has great photos for just about any topic. These images are all free of charge. However, you need to be selective since some are not as nice as others.
- Canva: This website makes designing easy. There are plenty of ready-to-use templates for you to choose from, all are beautiful. If you want to design from scratch, there is a wide selection of icons, illustrations and photos for you to choose from.
- Share, share, share
A team’s work will be wasted if the article is not shared and go unnoticed. This is the last lap of the run, so make sure that you have this part in your editorial calendar and execute it well.
- AddThis: You can find every social media channel you can think of on AddThis. Once you have installed the plugin on your website, you will see social sharing buttons at the top or bottom of the article, depending on where you put them. With these, not only will you but also the readers be able to share on favourite social channels.
Thanks to these tools, content marketing will get a little bit easier. However, it is important to keep in mind that these tools alone won’t bring the kind of results you want. Success comes from understanding your audience, providing them with high-quality content that addresses their pain points.
The article is written by Khanh Tran from Samui-Villa.com.