You may have noticed that being able to work from home and start an online business selling your original products has more potential than ever. Not only is it possible, but some people are making a career out of it earning as many as six figures a year.
One of the most stand-out websites for being able to offer your creative creations and reach a worldwide audience is Etsy. Creating your own digital storefront has never been easier. With a wide variety of products available, you are sure to find your place on this dynamic website.
Before you get started, however, you’ll want to know the basics to ensure you’re setting yourself for success. Here is what you need to know in order to get hit the ground running.
Decide What You’re Going To Sell
The first step is identifying what you’re going to offer to your potential customers. When you offer a store which has no cohesive theme you may confuse your customers and send them away puzzled.
If you’re going to offer jewelry and photo frames which have nothing to do with each other, ensure that you make it clear how they’re related to each other. Your store should be no different than an art gallery. Everything should tie in together and you should have a clear vision of exactly what you’re offering your customers which are successfully communicated.
Use Original Branding
Once you decide what it is that you’re going to sell it’s important to decide who you are as a brand. This means deciding on a creative name which clearly states what it is that you offer.
Your name should indicate exactly who you are as a brand and once potential customers land on your page they should see a reflection of that. Are you a moody brand? Mysterious? Perhaps you are cheerful and optimistic. Decide on how you want to be interpreted and stay loyal to that branding.
Post Quality Photos
Since your customers aren’t able to physically hold the objects in their hands as they look at your items for sale through the screen, it’s important to post high-quality photos of what you’re selling.
If you don’t have a camera which is 12 megapixels or more, then you’ll want to either buy a new camera for your business or hire a photographer. Doing your own photos will cost less than paying a photographer, so you may want to look into getting your own camera and learning photography basics.
Be Responsive To Customers
Etsy gives the option of customers being able to inquire about products and request unique specifications. As your business begins to expand more and more, you’ll find that you will have customers questions coming in daily.
It’s crucial that you reply promptly and follow through with everything you commit to. This will ensure that your business thrives.