It’s undeniable that a majority of people are using social media every day of their lives. 75% of male internet users and 83% of female users are on Facebook. So, if you’re not currently highlighting your business on Facebook, you’re missing out on huge opportunities to reach potential new customers and stay connected with current clients. Here are some tips to help get you started:

Facebook Business Page vs Facebook Profile

You want to create a Facebook business page in addition to a personal Facebook profile. Business pages have more features that will help give your practice credibility. You can link to your website, add a call to action button to the top of your page, compile customer reviews and boost posts to reach a larger audience.

Use Likealyzer to see how you can optimize your page

If you already have a business page up and running, you can use Likealyzer to see where you can improve on your page. Likealyzer will give your page a customized score, compare it to other pages in your industry, and provide recommendations to make your page more dynamic. This can help make your business page more successful in the long run.

Share short client testimonial videos and/or carrier commercials from Youtube

Facebook users love to see video content, as long as it’s short and sweet. A great way to boost engagement is to ask clients to film a short testimonial video. You can make it simple by filming them on your smartphone. This adds a personal touch to the page and will increase your credibility. When potential clients see your current clients are happy, they will be more willing to work with you. Another way to add video content to your page is to share commercials made by carriers that you sell. Most carriers have a Youtube page where they post their commercials. All you have to do is copy the link and post it on your business page with a short message.

LIKE Brokers Alliance, Inc.’s Facebook Business Page for more!

It goes without saying that the Brokers Alliance Facebook business page is a wonderful resource for agents like you. Be sure to LIKE and FOLLOW our social media pages for industry updates, tips, and occasional pictures of our office dog, Harper. Feel free to share our content to your business page and/or engage with us on there. We love hearing what our agents have to say!

Brokers Alliance is one of the country’s leading independently- owned distributors of life insurance and annuities.  You can visit their website at



About Author

Hi Im Eddie. Ive been working in finance for most of my life so I thought I would start to show some or my learnings. Hope you find it useful. I have dogs too and cats. When Im not feed them Im running.

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