Designing a business website is easy if you have the right set of skills and knowledge. It does take work, and a business website is always a work in progress. The point to understand is that your organization’s website is an evolving entity.
Before you get into the glitter and glam of your site’s look, focus in on nailing down the basics. Here is a brief overview of a few of the most vital basic design essentials for your business website. Take a look, and consider how you might improve your organization’s current design.
Navigation is essential
One of the most basic essentials for your website’s design is navigation. Web users need an effective way to move around your content and explore. Navigation doesn’t have to be flashy; just efficient.
The most traditional way to add movement to your website is by installing a stationary navigation bar along the top or side of your design. This hydroponic floor heating business gives a perfect visual example of a floating (or stationary) navigation setup.
Encourage clear communication
Communication is a valuable part of your organization’s web presence, and your business website is the home base for most of the action. Of course, you should have a “Contact Us” page included within your design, but there’s more than one way to encourage communication through design.
Learn how to effectively integrate a call to action. An effective call to action will draw users to make moves, and actively engage with your organization. Use the information you gather from consumers to better your approach of your products and services.
Optimize your content for mobile access
Mobile users are a vital part of the online community, and they can no longer be ignored in your design plans. Access to the web through mobile devices is now more prominent than choosing to use a desktop or laptop for surfing.
The easiest way to prepare your website for mobile traffic is to add media queries to your coding. Media queries set your page to automatically detect and adjust the display of your website to fit the screen of the device currently viewing your content.
Integrate social media sharing
Social media visibility is vital to your success in the digital realm. Connect your business website to social media by adding social media sharing icons in strategic locations throughout your site’s content.
Learn to build with the concepts of SEO
Search engine optimization is just as it sounds; it’s a collection of concepts which are aimed toward optimizing your digital content placement in the search engine results pages (or SERPs). The better your ranking in the SERPs, the more visibility your website will experience overall.