Tackling the hurdle of creating an official website for your new business can seem insurmountable to someone who doesn’t know much about web design, and rightfully so.
There are many different pieces to the puzzle of designing a business website, and each one has to work seamlessly together with the other to find success.
If you’re not sure where to begin in terms of your business website design, take a moment to read through some tips aimed towards those who know very little about building a successful website.
Add movement to your design
A website is made up of pages of information and hopefully some high-quality pictures/videos. You need to add movement to the mix, so visitors have the ability to browse your content. A stationary/floating navigation bar is the best way to unlock the mysteries of your website.
Traditional representations of a stationary navigation bar are easy to use, and web users know just what to do when they see a string of options. This air conditioning installation business website shows a perfect example of a stationary navigation bar in use.
Engage users in communication
Getting people to visit your website is one goal of your design, but you’ll also need to find a way to get them to stay. Views aren’t very lucrative when people are just stopping in for a second or two.
In addition to the standard “Contact Us” page on your business website, add other pleas for communication with passing visitors. Learn to master the “call to action,” and work a convenient contact form into your design.
Integrate social media sharing icons
Social media sharing icons are a powerful tool for website designers. If you can get your content on the social media circuits, you’ll instantly boost your website’s visibility. Add social media sharing icons in strategic locations throughout your website design, and let the visitors do the rest.
Optimize for mobile access
Mobile access to your business website is something you need to consider. Mobile access to the internet accounts for more than 50 percent of the daily traffic around the world, so you know it is relevant.
Designing for mobile visitors means you’ll have to design to fit a much more diverse range of screen sizes. Adding media queries to your design coding will help to eradicate this issue, and give mobile users a better view.
Learn and apply the concepts of SEO
Search engine optimization should be a fluent part of your vernacular. If you’re not yet familiar with the ins and outs of SEO, you should start by researching the term. SEO is aimed towards helping designers build more visible digital content by mastering the requirements of Google’s search algorithm.