The main challenge of a content marketer is finding marketable and creative new ways to present your content. In the land of marketing, it is nothing new that great content is the key to the proverbial door leading to a world of social media shares, backlinks, and lots of web traffic. 6
What in the world is great content, though?! Mastering the ability to decipher the good from the bad in terms of content is a priceless gain. Start now, and read through this short overview that highlights a few effective tips and tricks for creating excellent content.
Great content requires
There are a few elements every piece of great content will have:
- Make the target highly specific. For example, “5 iPad Hacks You Never Knew” will fair better with audiences than “5 Ways To Get More From Your Devices.” The specificity of the title narrows the audience down to only those who would be interested in the content.
- Content that has attractive visual components like videos, images, screenshots, and infographics will draw more eyes.
- Clean and professional looking content gets more views than wordy, ugly content.
Create ultimate guides
People are busier now than they ever have been before in history. When creating useful content, it helps to remember that people do not spend much time in one place. Creating an ultimate guide to something useful in the company’s niche is a great way to gather readers.
It is much more effective, and easier, to search for an all-in-one instructional video or infographic than to have to seek out each piece of the info puzzle. No one has time for all of that searching and reading.
Visual content is powerful
Our minds are naturally drawn to aesthetically pleasing things. Images and visuals are one of the most powerful tools in the content marketer’s toolbelt. Not just a flat image, either, diagrams, interactive images, quizzes, and puzzles are a way to get people’s eyes seeking out gratification.
More than half the population of the United States identifies themselves as a visual learner. People enjoy learning through pictures rather than a page full of words.
Industry studies equipped with data
Providing web users with relevant studies, equipped with legitimate data, is one of the best ways to draw in viewers. The average person’s shoe size, or the amount of calories contained in a popular meal, are both useful pieces of information that will draw interest.
Systems and case studies
There is always a place for the sort of content that shares a writer’s opinion, but people just cannot get enough of truly enriching and useful content. Case studies and internal views of complicated systems are a great way to provide detailed and interesting information for viewers.
