It’s a well-known fact that the majority of consumers research potential purchases online before they part with any money, so having a strong online presence is critical for every business. Digital marketing plays a crucial role in modern business, and it is important to make the most of your online assets, whether you plan to do this within your workforce or outsource to a company like fueld media, to strengthen and grow your customer base.
Young entrepreneurs are increasingly leveraging digital marketing to boost their online profile. Stan Gershengoren is one example of a millennial entrepreneur who understands the importance of digital marketing – Stan’s video will tell you more about the way he works.
Whether you are running a small, innovative start-up or an old, long-established business, you can’t afford to ignore digital marketing. Here is a brief guide to the basics.
Get a website
A professional-looking website is perhaps the most important online asset that any company can have. It will present your brand to the world and serve as a platform for customers to make purchases and enquiries. These days, making your own website is relatively easy thanks to a variety of user-friendly tools and resources, but if you aren’t comfortable or you are prepared to spend a little extra, then it can be worth finding a freelance web design company to help.
Think about ranking
Appearing on the first page of Google search results can make a huge difference to your online profile, and finding ways to have your site take priority is an art form. Relevant keywords and high-quality content are a must, and it is worth taking the time to learn how search engine-optimized content is put together and the principles that can help a site to rise up the Google ranking. Time spent on learning how search engine optimization writing works is always worthwhile.
Blogging
Combining your keywords with high-quality content is the key to a high Google ranking, and creating a blog linked to your site is one way to achieve this. Blogs are easy to set up and enable you to write about any issue related to your business or your industry. By producing high-quality and useful content rather than sales content, you will stand a better chance of earning a prominent Google ranking, and you will potentially open up new routes for customers to reach you with enquiries and potential leads.
Branding
Finally, it is important to remember that the core of your digital marketing will be your brand. Branding includes everything from logos to slogans and colors. Make sure that it is consistent throughout your online presence, and as with your website, this is one area where the input of an experienced designer can prove invaluable.
Of course, there is more to digital marketing than the aspects outlined here, but by getting the basics right, you can give yourself the best possible chance of developing an effective digital marketing campaign that can help you grow your customer base and ensure that your business thrives in an increasingly competitive economy.
