If you have a business website, you should be doing your own audits on it every so often. By doing this, you’ll be able to see areas where you could improve your SEO efforts and places that have been neglected in the past. Even if you feel like you have a pretty good handle on your SEO, things can get broken or change, which could require you to make some tweaks. So to help you make the most of the time you spend doing an audit on your website, here are three tips for auditing your website for SEO purposes.
Crawl Your Entire Site First
Before you begin doing any type of analysis on your website, you first need to ensure that you’ve gathered all possible information available from your website. To do this, Steve Webb, a contributor to Moz.com, recommends that you use a variety of crawling tools to scan your website for information. By doing this, you’ll have all the information you need in one place. You’ll then be able to see much more clearly if there are areas in the backend of your website that need your attention.
Pay Attention To Organic Rankings
Another thing you’ll want to look at when doing an SEO audit for your business website is your analytics, especially your organic search ranking. This ranking will tell you how many people are finding your website on their own without coming through a paid ad or other channel. According to Digital Marketing Institute, this is important to know you so can make better financial decisions for your business, especially when it comes to your paid advertising. If you’re getting good traffic coming to you organically, you may be able to spend less money on paid channels, freeing up some of your budget for other areas of your business.
Check Out Your Own Content
Once you see that the functionality of your website is working well, it’s now time to shift your focus to your content. Content can always use a little refreshing and tweaks to make it more relevant. To ensure that your content is up to par, Tom Schmitz, a contributor to Search Engine Land, recommends doing things like rating your pages to see which ones could use the most improvement, making sure your content is useful and relevant, and creating pages that are easy to read and quickly answer any questions that your visitors may have.
If you’re wanting to see your website improve when it comes to SEO, consider using the tips mentioned above to help you conduct your own audit and find areas that could do with a little help.
